Production Designer and Art Director in Delhi
Jai Gupta designs sets for ad films, music videos, fashion films and feature films from New Delhi. Six years, 160+ released credits and 60+ brands, working with production houses such as Nazaare Productions, Gamak Media, Prodigy 360 and Go Studios. See the work on the home page.
What he does
Production design. Full set build and dressing for ad films, music videos and fashion films.
Art direction. Visual concept through to on-set execution.
Props and styling. Through Saraab Prop Shop, the prop rental studio he co-founded in Delhi.
Feature film art department. Graphics, scenic and set decoration.
Recent work
- INC.5: campaign film and stills, Production Designer
- Fabindia, Rishton Ki Dor: Art Director
- Orient Electric, Independence Day: Production Designer
- Sleepwell, The Great Sleepwell Festival: Production Designer
- Warner Music India, Pyar+Tum and Maikhana: Production Designer
- Triumph Lingerie India, Just Like You: Production Designer
- 12th Fail and Tiger 3: Graphic Designer, Delhi schedule
Frequently asked
Who is Jai Gupta?
Jai Gupta is a Production Designer and Art Director based in New Delhi, India. He has six years of professional experience designing production for ad films, music videos, fashion campaigns, and feature cinema, and is co-founder of Saraab Prop Shop.
Where is Jai Gupta based?
Jai Gupta is based in New Delhi, India, and works on projects across the country.
What brands has Jai Gupta worked with?
Jai has designed production for 60+ brands including Fabindia, INC.5, Orient Electric, Slurrp Farm, Sleepwell, Soch, &Done, Warner Music India, Durex, Triumph Lingerie, Zomato, Google, Pepsi, Meta/Instagram, Blinkit, Amul, Nescafe, Toyota, Nykaa, Puma, Tanishq, Hyundai, and Sony LIV.
What has Jai Gupta worked on recently?
Jai's 2026 credits include INC.5 (Production Designer), Fabindia's Rishton Ki Dor Raksha Bandhan campaign (Art Director), Orient Electric's Independence Day film (Production Designer, dir. Karan Chawla), Slurrp Farm Instant Millet Noodles (Art Director), Sleepwell's Great Sleepwell Festival (Production Designer), the &Done Show Stopper series and Soch Stories.
How do I hire a production designer in New Delhi?
Email [email protected] with the brief or script, shoot dates and city. Jai takes production design and art direction on ad films, music videos, fashion campaigns and feature art-department work across India. Budgets are quoted after a location recce and a look deck, because set scale is only clear once the space has been seen.
What does a production designer do on an ad film?
A production designer owns everything the camera sees that is not the cast or the product: location look, set build, props, surfaces and colour. On Jai's shoots that runs from concept boards and recce through sourcing, carpentry and paint, to on-set dressing and wrap.
What feature films has Jai Gupta worked on?
Jai contributed to the art department on 12th Fail (2023, directed by Vidhu Vinod Chopra, Zee Studios) and Tiger 3 (2023, directed by Maneesh Sharma, Yash Raj Films) during their Delhi schedules.
What is Saraab Prop Shop?
Saraab Prop Shop is a Delhi-based prop rental and styling studio co-founded by Jai Gupta in 2022 with Pallavi Gupta. It services production houses, art directors, and photographers across ad films, music videos, and editorial shoots.
How do I contact Jai Gupta?
Email [email protected], message via Instagram @itsjaigupta, or reach out on LinkedIn at linkedin.com/in/itsjaigupta. Jai is based in New Delhi and available for ad films, music videos, fashion campaigns, and feature films across India.