Jai Gupta — Production Designer & Art Director
An Art Director and Production Designer based in New Delhi, India. I build worlds on set — for ad films, music videos, and fashion shoots.
I studied Communication Design at Pearl Academy, then left in my 3rd year to pursue music. That decision led me through songwriting, production, photography — and eventually into the craft of art direction. I'd been doing it all along. I just didn't have a name for it.
Today I work across Delhi and beyond — co-founding Saraab Prop Shop with my sister Pallavi Gupta, designing sets for Warner Music, Durex, Zomato, Triumph, and building KALCO, my personal lifestyle brand.
I also built the Saraab Prop Shop website and this site myself.
The Journey
Began studying Communication Design at Pearl Academy, New Delhi — learning typography, branding, visual communication, and the grammar of aesthetics. Discovered a deep love for image-making and visual storytelling.
Shot fashion editorials and portraits across Delhi. Served as retainer photographer for Humans of Bombay — shooting portraits of social workers, high-net-worth personalities, and young prodigies to accompany their interview stories. The camera became a way of thinking — about light, about people, about stories hidden in a single frame. Without knowing it, was already practising art direction: curating sets, moods, narrative.
Left college in 3rd year to pursue music full-time. Wrote, sang, produced. Built a sonic world from scratch. One of the most honest decisions ever made — and the one that eventually led back to the visual world with a much richer perspective.
While on a break from photography and deep in music, stumbled into the world of professional art direction through sister and first mentor Pallavi Gupta. Realised the craft had a name — and a whole world of technique behind it.
Professionally working as Art Director and Production Designer across ad films, music videos, and fashion campaigns in Delhi. 6 years of experience, 50+ brands, feature films (12th Fail, Tiger 3). Co-founded Saraab Prop Shop in Delhi with Pallavi Gupta.
Conceptualising KALCO — a personal lifestyle brand beginning with fashion, expanding into ceramics, lamps, artworks, and objects of desire. The full creative universe, made physical.
A prop rental and styling studio in Delhi, co-founded with sister and mentor Pallavi Gupta. Built to serve production houses, art directors, and photographers across ad films, music videos, and editorial shoots.
Additional Credits
Brands and projects worked on across other roles — without a public link, kept here for the record.
"I make things that feel like they couldn't have been made by anyone else."